Upon still searching for an industry placement for next year, a York based graphic design agency offered a brief to me aimed at graduates. As well as this initially being an exciting prospect, it is also a prime opportunity to expand the ole portfolio. The brief... is to create a cover design and 3 feature spreads for a consumer facing lifestyle magazine titled "Up North." It is to appeal to a broad demographic of 20-60 age group/all socio-economic profiles. Having already sketched up a potential cover, I am still looking for inspiration for the style and theme of the magazine. The images below are some sources of artistic inspiration that I might choose to apply. Currently I think what I have produced primarily appeals to a 20-30ish age band, as I'm quite accustomed to a youthful grungy look in terms of typography and photography. Producing something that appeals to a 4o year age range is quite challenging to say the least, although on the up side, the less constraints the better. Besides, I'm enjoying this distraction away from uni work (which I am struggling to get back into).
This is something I sketched up myself and altered just as an experiment for the mag..